Magic Mushroom Market Set to Grow 10 Feet Tall January 21, 2020 - Baystreet.ca Taboo for more than half a century, psychedelics are emerging from the shadows as scientists search for new ways to treat diseases where conventional therapies have generally failed. It’s early in the game, but the trippy stigma is fading, replaced by optimism that psychedelics may be able to provide relief for people suffering from elusive maladies like PTSD, addiction, Alzheimer’s, depression and more. The market received a stamp of validation last year when the esteemed Johns Hopkins University, the oldest research university in the U.S., used $17 million from wealthy donors to launch the country’s first research center dedicated to studying hallucinogenic compounds like psilocybin (the psychedelic compound in “magic” mushrooms) for a spectrum of mental health conditions. Roland Griffiths, head of the new facility, has decades of experience studying psilocybin, including clinical research supporting its safety and efficacy in treating depression in cancer patients and nicotine addiction. It’s the work of people like Griffiths and MAPS (Multidisciplinary Association for Psychedelic Studies) founder Rick Doblin that are chipping away at the negativity and exposing the very real opportunity in replacing ineffective medicines with psychedelics. In August 2017, the FDA granted the vaunted Breakthrough Therapy designation (which can hasten the approval process) to MDMA-assisted psychotherapy for PTSD. MDMA, or midomafetamine, is the scientific name for the psychoactive drug better known as ecstasy. In a 107-patient Phase 2 study by MAPS, 56% of patients treated with MDMA-assisted psychotherapy no longer qualified for PTSD two months following treatment. The FDA has also granted Breakthrough Therapy designations for psilocybin, not once, but twice. First in October 2018 to Compass Pathways for treatment-resistant depression and then in November 2019 to Usona Institute for major depressive disorder (MDD). Compass Pathways counts silicon valley investor and billionaire Peter Thiel as one of its early backers. Quietly, we’re amidst a sea change where psychedelics are getting a deserved foothold in the scientific establishment after too many years of being confined to illicit research and dorm room studies. In the public domain, only a handful of companies have gotten ahead of the curve and endeavored into psychedelics, with The Yield Growth Corp. (CSE: BOSS) (OTCQB: BOSQF) taking an aggressive approach to plant its flag as a market leader. The company has established a subsidiary, Flourish Mushroom Labs Inc., for the purpose of exploring new medicinal uses for psilocybin, as well as general wellness benefits of non-psychoactive mushrooms as part of the $34 billion global functional mushroom market. To that point, the company has acquired a robust library of over 125 mushroom formulas that will be used to launch new foods and beverages into the market this year. Full Steam Ahead Yield Growth hasn’t missed a beat in growing its mushroom business. In recent weeks alone, the team has been expanded to include seasoned veterans and a letter of intent was inked with Acres Agricultural Canada Corp. for establishing a joint venture and building a modern magic mushroom cultivation facility and research lab in Saint Vincent and the Grenadines. As for leadership, Jeff B. Smith on Monday took the position of Chairman of the Board of Directors at Flourish Mushroom Labs. Smith was an executive for over 20 years at healthcare juggernaut Johnson & Johnson (NYSE: JNJ) Consumer Companies. During his time at JNJ, Smith held positions as Chief Transformation Officer, Group Chairman, Consumer North America and President, U.S. Skincare. Smith also served on the JNJ’s Group Operating Committee Executive. These appointments comes on the heels of Amber Allen assuming the role of VP, Sales for Flourish Mushroom Labs. Ms. Allen was a C.V. steeped with experience in the edible mushroom and wellness spaces, including growing the Four Sigmatic into a top-selling mushroom coffee mix on Amazon.com, exceeding sales for long-time leaders like Nescafe and Starbucks (NASDAQ: SBUX). In her new position, she is spearheading Flourish’s international launch of its mushroom coffee line and mushroom soups in 2020. An Overlooked Opportunity…For Now Perhaps it is the reputation that precedes psychedelics as more of a white rabbit chasing mental experience than a bona fide medicine of untapped potential that has kept them off the radar of most investors. The opportunity has not eluded many that see beyond the stigma, including Peter Thiel and Bruce Linton, former CEO of cannabis juggernaut Canopy Growth Corp. (NSYE: CGC)(TSX: WEED). In September, Linton took a position as a Director at Toronto-based Mind Medicine, a company working on utilizing psychedelics for hard-to-treat mental illnesses. A pioneer in the legal cannabis space, Linton sees value in the psychedelics markt going to the bold people in at the outset. Legal Disclaimer/Disclosure: While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our article is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment. 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