The COVID-19 pandemic has been a great silencer to most industries unless they have something directly to do with the crisis. Almost like the latest buzzword, many companies are chasing coronavirus in one way or another as a means to say “Hey, look at me” to the investment community. Meanwhile, Yield Growth Corp. (CSE: BOSS)(OTCQB: BOSQF) just keeps going about its cannabis and mushroom business in the health and wellness category, launching new products and expanding into new markets.

A Cleansing & New Way

In a unique way, the COVID-19 pandemic has a way of highlighting strengths and weaknesses in companies. The legal cannabis industry has gone through growing pains in recent years, which has left many companies fallen by the wayside, with many more hanging by a thread.

The pandemic will cut that thread regardless of how much money governments throw at small businesses. Thinning the competition happens in every new market and COVID-19 just happens to be accelerating the process in the cannabis space.

With people forced to stay at home, consumers are becoming introduced to different medicines and products that can be ordered online and delivered right to the doorstep. Those that discovered the power of cannabinoids over that last six weeks are likely customers for life now.

There is no doubt that the cannabis industry has been further stressed by COVID-19, but let’s not forget that the global market is estimated by Data Bridge Market Research to grow 20.25% year-over-year to reach $82.2 billion by 2027. It’s big business and getting bigger that unquestionably will outlast this coronavirus calamity.

Yield Growth Just Keeps Ploughing Ahead

Yield Growth has continued to execute in 2020. The model comes from decades of developing and marketing successes by the Yield Growth management team, including CEO and President Penny White.

Only public since December 2018, Yield Growth has launched 20 cannabis and personal care products since, while developing a diverse range of brands. Brands under the corporate umbrella specific to the cannabis and mushroom industries include Urban Juve, Wright & Well, Wright & Well CBD, W&W Manufacturing, Jack n Jane and UJ Beverages.

On Monday, the company’s Jack n Jane Essentials signed an agreement with Canadian licensed producer Argentia Gold Corporation for the manufacture and distribution of Jack n Jane branded cannabis products in Canada.

Per the agreement, 35 products are to be launched over the next two years with an initial launch targeted for this summer. Initial products will be THC-infused topical balm, gel, massage oil and THC and CBD tinctures, followed by THC pre-rolls, live resin and gummies later in 2020 and then THC-infused mints and chocolates and CBD skin care products in 2021.

Further down the line, the company will introduce cannabis-infused beverages, teas, capsules and intimacy products.

Jack n Jane will provide non-cannabis raw materials, bulk product, product formulation information, product development, marketing, packaging and labels, and sales support. For its part, Argentia will supply the cannabis ingredients, manufacturing services, ensure regulatory compliance, and distribute the products throughout Canada.

Once costs are recouped, Argentia and Jack n Jane will split the profits 50/50.
Going Back to the Same (Wright &) Well

The Jack n Jane products that will hit Canadian markets are similar to those that have been previously launched in Oregon by Yield Growth subsidiary Wright & Well. All of the products are built on natural, plant-based Ayurvedic principles at the core of The Yield Growth model.

The Vancouver-based company has developed the cannabis brand Jack n Jane especially for the Canadian market, with dozens of cannabis 2.0 products planned using proprietary formulas from Yield Growth’s extensive catalogue.

“The execution of this agreement marks the culmination of years of work by our product development, branding, legal and marketing teams,” commented Penny White, reiterating a comment from a press release this morning in a call with Baystreet.ca. “Our team has been through all types of adversity and different market climates during their careers. One day the coronavirus crisis will be behind us and we’ll be one of those companies that comes out stronger, as it has not deterred us in one bit from our business plan,” she concluded.

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