Part of This $333.3 Billion Industry Remains Unscathed by the Virus April 30, 2020 - Baystreet.ca Thanks to the coronavirus, newsrooms across the country have seen layoffs, cutbacks, and closures. Ironically, it comes at a time when readership and viewership surges with consumers in search of reliable information about the coronavirus, says The Washington Post. However, some newsrooms aren’t seeing those same issues thanks to brand loyalty, leaving them in healthy condition thanks also to a wide base of digital advertising and subscribers. Some of the top companies still thriving in this current environment include Media Central Corporation (CSE:FLYY), Alphabet Inc. (NASDAQ:GOOG), Facebook Inc. (NASDAQ:FB), The Interpublic Group of Companies (NYSE:IPG), and Trade Desk Inc. (NASDAQ:TTD). Media Central Corporation (CSE:FLYY) BREAKING NEWS: Media Central Corporation Inc. announced strong pick up rates of over 91% from mid-March to the end of April for the print editions of its flagship publications NOW Magazine and Georgia Straight. Despite pressures from the global pandemic that has seen competitive brands temporarily or permanently cease print versions of their publications, MediaCentral continues to service its large and influential readership by printing weekly versions of its papers in both Toronto and Vancouver. The strong audience engagement reflected through the consistent pick up of MediaCentral’s print editions is also mirrored in this valuable demographic’s interactions with the Company’s digital platforms. The Company recently reported double-digit growth in users, search impressions and click-through across all three digital sites nowtoronto.com, straight.com and canncentral.com. MediaCentral’s combined monthly audience of 6.5 million consumers makes it the largest publisher of alternative media in Canada and provides the Company with a solid platform from which to execute its strategy of monetizing an ever increasing audience brought about through the further acquisition of currently targeted complementary publishers, agencies and technologies. “For all the social distancing turmoil caused by the pandemic, our venerable readers continue to turn to the printed word. We are thrilled with the impressive pick up rate for NOW and the Straight, and we’re grateful for being be able to provide our loyal readers with print editions of our particular brand of news, information, and entertainment during this extraordinary time,” said Brian Kalish, CEO of MediaCentral. “Our story hasn’t changed despite the disruption caused by the virus. We are going to deliver high-quality content omnichannel, across our print, digital and social media platforms as we continue to identify ways to grow and monetize our audience.” With existing primary audience demographics consisting of urban, educated men and women who enjoy both a $100,000+ median household income and a high disposable income, the Company represents an innovative opportunity for players in the US$333.35 billion-dollar digital advertising industry clamoring to connect with influential consumers. “Our hyper-engaged and premium audience is part of an extremely attractive demographic that advertisers want to engage with but don’t have one clear path to do so. Our unwavering strategy at MediaCentral is to exponentially increase our audience size. We will continue to aggressively pursue new opportunities to acquire additional readers, by acquiring additional publications. We are looking to maximize efficiencies in a severely fragmented market, that will ultimately have us capturing the single most coveted group of consumers in North America, and then using the most innovative digital tactics to monetize them,” said Kalish. In addition to NOW and the Straight, the Company owns digital cannabis lifestyle platform canncentral.com and last week commenced beta-testing of a second digital property eCentralSports.com, which will cover the burgeoning world of egaming and esports. Other related developments from around the markets include: Alphabet Inc. (NASDAQ:GOOG) announced financial results for the quarter ended March 31, 2020. “Given the depth of the challenges so many are facing, it’s a huge privilege to be able to help at this time,” said Sundar Pichai, Chief Executive Officer of Alphabet and Google. “People are relying on Google’s services more than ever and we’ve marshalled our resources and product development in this urgent moment. Our business, led by Search, YouTube, and Cloud, drove Alphabet revenues to $41.2 billion, up 13% versus last year, or 15% on a constant currency basis,” said Ruth Porat, Chief Financial Officer of Alphabet and Google. “Performance was strong during the first two months of the quarter, but then in March we experienced a significant slowdown in ad revenues. We are sharpening our focus on executing more efficiently, while continuing to invest in our long-term opportunities.” Facebook Inc. (NASDAQ:FB) announced today that the company's first quarter 2020 financial results will be released after market close on Wednesday, April 29, 2020. Facebook will host a conference call to discuss its results at 2 p.m. PT / 5 p.m. ET the same day. The live webcast of the call can be accessed at the Facebook Investor Relations website at investor.fb.com, along with the company's earnings press release, financial tables, and slide presentation. The Interpublic Group of Companies (NYSE:IPG) released first quarter 2020 results. “It goes without saying that uncertainty and anxiety as a result of the devastating COVID-19 pandemic have generated significant challenges. Our top priority continues to be the safety and well-being of our people, as well as fully supporting our clients and communities. It’s too early to predict the duration and extent of macroeconomic pressure on marketers and our business, but it is heartening to see that our talented workforce has proven adept and comfortable at leveraging technology and collaborating virtually to continue to work effectively. Unfortunately, our solid results in the first quarter cannot be indicative of the remainder of the year. Our performance, however, is an indication of the competitiveness and the strength of our offerings and our people. With more than 95% of our employees working from home, we continue to serve our clients around the globe, generate great ideas across all marketing disciplines and channels, and move the business forward,” said Michael Roth, Chairman and CEO of IPG. Trade Desk Inc. (NASDAQ:TTD) announced that it has revamped its industry-leading digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online training in all aspects of digital and data-driven advertising, including emerging fields such as Connected TV. Upon completion of specific courses, participants receive valuable professional certifications. The revamped platform will be open to digital marketing professionals and anyone looking to enter the industry. “During this time of market uncertainty, marketers are prioritizing ad opportunities that are measurable and comparable. This accelerated focus on data-driven decisioning is putting immediate pressure on skills development across the advertising industry,” said Jeff Green, Founder and Chief Executive Officer, The Trade Desk. “Our revamped training platform will help meet this demand for new skills and certifications. And making these courses available at no cost will provide anyone looking to use this opportunity to break into the one of world’s fastest-growing industries with the most contemporary skills.” Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media which has a partnership with WallStreetNation.com is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media, which has a partnership with WallStreetNation.com, is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement between Winning Media (partners of WallStreetNation.com) and Media Central Corporation, Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Media Central Corporation. We own ZERO shares of Media Central Corporation. Please click here for full disclaimer. Contact Information: 2818047972 ty@wallstreetnation.com
Part of This $333.3 Billion Industry Remains Unscathed by the Virus April 30, 2020 - Baystreet.ca Thanks to the coronavirus, newsrooms across the country have seen layoffs, cutbacks, and closures. Ironically, it comes at a time when readership and viewership surges with consumers in search of reliable information about the coronavirus, says The Washington Post. However, some newsrooms aren’t seeing those same issues thanks to brand loyalty, leaving them in healthy condition thanks also to a wide base of digital advertising and subscribers. Some of the top companies still thriving in this current environment include Media Central Corporation (CSE:FLYY), Alphabet Inc. (NASDAQ:GOOG), Facebook Inc. (NASDAQ:FB), The Interpublic Group of Companies (NYSE:IPG), and Trade Desk Inc. (NASDAQ:TTD). Media Central Corporation (CSE:FLYY) BREAKING NEWS: Media Central Corporation Inc. announced strong pick up rates of over 91% from mid-March to the end of April for the print editions of its flagship publications NOW Magazine and Georgia Straight. Despite pressures from the global pandemic that has seen competitive brands temporarily or permanently cease print versions of their publications, MediaCentral continues to service its large and influential readership by printing weekly versions of its papers in both Toronto and Vancouver. The strong audience engagement reflected through the consistent pick up of MediaCentral’s print editions is also mirrored in this valuable demographic’s interactions with the Company’s digital platforms. The Company recently reported double-digit growth in users, search impressions and click-through across all three digital sites nowtoronto.com, straight.com and canncentral.com. MediaCentral’s combined monthly audience of 6.5 million consumers makes it the largest publisher of alternative media in Canada and provides the Company with a solid platform from which to execute its strategy of monetizing an ever increasing audience brought about through the further acquisition of currently targeted complementary publishers, agencies and technologies. “For all the social distancing turmoil caused by the pandemic, our venerable readers continue to turn to the printed word. We are thrilled with the impressive pick up rate for NOW and the Straight, and we’re grateful for being be able to provide our loyal readers with print editions of our particular brand of news, information, and entertainment during this extraordinary time,” said Brian Kalish, CEO of MediaCentral. “Our story hasn’t changed despite the disruption caused by the virus. We are going to deliver high-quality content omnichannel, across our print, digital and social media platforms as we continue to identify ways to grow and monetize our audience.” With existing primary audience demographics consisting of urban, educated men and women who enjoy both a $100,000+ median household income and a high disposable income, the Company represents an innovative opportunity for players in the US$333.35 billion-dollar digital advertising industry clamoring to connect with influential consumers. “Our hyper-engaged and premium audience is part of an extremely attractive demographic that advertisers want to engage with but don’t have one clear path to do so. Our unwavering strategy at MediaCentral is to exponentially increase our audience size. We will continue to aggressively pursue new opportunities to acquire additional readers, by acquiring additional publications. We are looking to maximize efficiencies in a severely fragmented market, that will ultimately have us capturing the single most coveted group of consumers in North America, and then using the most innovative digital tactics to monetize them,” said Kalish. In addition to NOW and the Straight, the Company owns digital cannabis lifestyle platform canncentral.com and last week commenced beta-testing of a second digital property eCentralSports.com, which will cover the burgeoning world of egaming and esports. Other related developments from around the markets include: Alphabet Inc. (NASDAQ:GOOG) announced financial results for the quarter ended March 31, 2020. “Given the depth of the challenges so many are facing, it’s a huge privilege to be able to help at this time,” said Sundar Pichai, Chief Executive Officer of Alphabet and Google. “People are relying on Google’s services more than ever and we’ve marshalled our resources and product development in this urgent moment. Our business, led by Search, YouTube, and Cloud, drove Alphabet revenues to $41.2 billion, up 13% versus last year, or 15% on a constant currency basis,” said Ruth Porat, Chief Financial Officer of Alphabet and Google. “Performance was strong during the first two months of the quarter, but then in March we experienced a significant slowdown in ad revenues. We are sharpening our focus on executing more efficiently, while continuing to invest in our long-term opportunities.” Facebook Inc. (NASDAQ:FB) announced today that the company's first quarter 2020 financial results will be released after market close on Wednesday, April 29, 2020. Facebook will host a conference call to discuss its results at 2 p.m. PT / 5 p.m. ET the same day. The live webcast of the call can be accessed at the Facebook Investor Relations website at investor.fb.com, along with the company's earnings press release, financial tables, and slide presentation. The Interpublic Group of Companies (NYSE:IPG) released first quarter 2020 results. “It goes without saying that uncertainty and anxiety as a result of the devastating COVID-19 pandemic have generated significant challenges. Our top priority continues to be the safety and well-being of our people, as well as fully supporting our clients and communities. It’s too early to predict the duration and extent of macroeconomic pressure on marketers and our business, but it is heartening to see that our talented workforce has proven adept and comfortable at leveraging technology and collaborating virtually to continue to work effectively. Unfortunately, our solid results in the first quarter cannot be indicative of the remainder of the year. Our performance, however, is an indication of the competitiveness and the strength of our offerings and our people. With more than 95% of our employees working from home, we continue to serve our clients around the globe, generate great ideas across all marketing disciplines and channels, and move the business forward,” said Michael Roth, Chairman and CEO of IPG. Trade Desk Inc. (NASDAQ:TTD) announced that it has revamped its industry-leading digital advertising courseware and certification platform, and is making it available free of charge for the first time until the end of 2020. In addition, the learning platform will be open to all users, from advertising industry professionals to those looking to build the required skills to enter the field. The Trade Desk Edge Academy provides online training in all aspects of digital and data-driven advertising, including emerging fields such as Connected TV. Upon completion of specific courses, participants receive valuable professional certifications. The revamped platform will be open to digital marketing professionals and anyone looking to enter the industry. “During this time of market uncertainty, marketers are prioritizing ad opportunities that are measurable and comparable. This accelerated focus on data-driven decisioning is putting immediate pressure on skills development across the advertising industry,” said Jeff Green, Founder and Chief Executive Officer, The Trade Desk. “Our revamped training platform will help meet this demand for new skills and certifications. And making these courses available at no cost will provide anyone looking to use this opportunity to break into the one of world’s fastest-growing industries with the most contemporary skills.” Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media which has a partnership with WallStreetNation.com is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media, which has a partnership with WallStreetNation.com, is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement between Winning Media (partners of WallStreetNation.com) and Media Central Corporation, Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Media Central Corporation. We own ZERO shares of Media Central Corporation. Please click here for full disclaimer. Contact Information: 2818047972 ty@wallstreetnation.com