Homeowners Checking Off Home Projects During Covid-19 Quarantine Look to HeyBryan Experts

May 07, 2020 - Baystreet.ca


Social distancing and shelter-in-place orders due to Covid-19 have people staring at their homes – inside and out – like never before. Restaurants and “non-essential” retail stores are closed. Bars and gyms temporarily shuttered. Flight schedules minimized and vacations are cancelled throughout North America.

Trapped at home with stimulus money or cash originally set aside for fun in hand, projects that have been lingering for years are getting done, albeit organizing storage space, painting, remodeling or any project in between. Procrastination is being shelved as there is simply no reason to not get these things done.

The market thinks so too, as measured by Home Depot (NYSE: HD) trading only about 6.5% from its record high set in February just before the whole coronavirus pandemic fears exploded.

HeyBryan Media (CSE: HEY)(OTCQB: HEYBF) is another company positioned for growth even amid the difficult economic climate owing to Covid-19. The Vancouver-based company is the creator of the HeyBryan app, named after the popular DIY HGTV star Bryan Baeumler, that connects vetted home-maintenance experts to consumers for help with small tasks around the home.

North America is a spending culture. Instead of going out and spending on restaurants, a shift has happened where people are deploying cash into their largest asset: their home. For an upstart like HeyBryan, tailwinds are created out of demand, which should make the company stronger when we come out the other side of this pandemic.

The HeyBryan app is active in three of Canada’s largest markets: the Greater Toronto Area, British Columbia’s Lower Mainland and city of Calgary. Homeowners can find experts in 20 different categories to professionally handle their projects, including handyman services, furniture assembly, plumbing, painting, cleaning, lawn and yard maintenance, home automation and more.

The robust HeyBryan app even offers liability protection (up to C$2.0 million at a minimal cost of C$5-C$7 per day) to its experts, giving customers piece of mind that all experts are fully insured for the work being performed. The insurance program is available through a partnership with the digital insurance brand Duuo - Part of the Co-operators.

The app also has a built-in payment system, so no cash changes hands between the parties, which is ideal not only for general best practices, but social distancing as well.

To the point of Covid-19, HeyBryan has stepped up its game there too. When the outbreak escalated in March, HeyBryan announced that it removed its service fee on all pickup and delivery tasks, adding that it is focused on getting all the HeyBryan experts to sign-up for the delivery category to help people in need, including the elderly and those more vulnerable to the respiratory infection. They also focused on the outdoor tasks to ensure social distancing and contactless tasks could still be performed.

The HeyBryan team also saw an opportunity to help those not so skilled and doing home repairs and launched an “Ask an Expert” program which allowed consumers to submit home maintenance questions to their group of experts to get advice and tips at no cost to help them complete any small jobs.

As is the case across the world, stay-at-home orders have lengthened lead times for online retailers and delivery services, even despite industry leaders like Amazon.com (NASDAQ: AMZN) foregoing Prime’s 2-day promise in order to fulfil prioritized orders for essential goods first.

According to the HeyBryan CEO Lance Montgomery, there are times where businesses need to be leaders to pull communities together for a cause that is bigger than ourselves. Because of the bottlenecks in the delivery chain, he saw an opportunity to help those unable to get the essential supplies they need on their own by putting to work the generosity of the HeyBryan experts.

Moreover, the company implemented policies – such as sanitizing practices, avoiding contact with customers as possible and wearing gloves – to assist in the battle against spreading the coronavirus while getting tasks accomplished.

Against this backdrop, it’s not hard to understand why HeyBryan was recently named a BC’s Best company by Virtus Groups. Virtus sees it and it seems only a matter of time before Wall Street and Bay Street catch on, meaning HeyBryan has exceptional headroom for growth beyond its current market capitalization around just C$4.3 million.

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