Nike is Starting to Open its Stores in Over 15 Countries

May 18, 2020 -

Athletic apparel and footwear company Nike has said that it is reopening its stores in over 15 countries that include the USA, Brazil, France, Germany, and the Netherlands.

The company has said that now roughly 40% of its owned stores in its EMA region, 15% in its APLA region, and 5% in North America, have been reopened. Some have reduced hours.

All of Nike’s owned stores and more than 95% of its partner stores in Greater China and South Korea are also back up and running. According to the company, traffic is “progressing” in those regions, however store traffic remains below prior-year levels. It also sees “continued strong” demand from consumers online, offsetting some of those losses.

“We are encouraged by the recovery we are seeing in Greater China and South Korea as we continue to deepen our connection to consumers,” said Nike Chief Executive John Donahoe.

“With our strong digital foundation, brand momentum and financial position, we believe this will be a catalyzing moment that strengthens Nike’s long-term future,” he added.

Nike also announced that its wholesale partners, including department store operators, are also starting to reopen.

The company had 384 retail stores in the U.S., including Converse and its outlet locations, at the end of 2019, according to SEC filings. Internationally, it had more than 750 locations.

Nike is set to report fourth quarter earnings in late June.