Demand for plant-based food is only growing. In fact, by the end of 2020, a “a majority of Americans reported transitioning to a more flexitarian diet, striving to incorporate more plant-based foods alongside their meat staples. Many Americans are also choosing breakfast time to incorporate plant-based options versus other meals,” notes a recent press release from Jimmy Dean. To keep up with demand, the company is launching two new sandwiches featuring a plant-based patty: Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich.

Other top food companies, like Tyson, Smithfield, Perdue, Hormel, and Nestle have jumped on the plant-based bandwagon. Even fast food chains are jumping at the opportunity, including McDonald’s with its meatless burger called the McPlant. “Plant-based foods are revolutionizing the way people eat across meal occasions, including breakfast,” said Scott Glenn, senior director of marketing, Jimmy Dean brand, as also quoted in a company press release. “As the protein breakfast leader, expanding our portfolio to provide people with alternative choices was critical.” In short, plant-based food demand isn’t likely to slow. That said, some of the top companies benefiting include Plant & Co. Brands Ltd. (CSE: VEGN)(OTC: EURPF), Amazon.com Inc. (NASDAQ:AMZN), Guru Organic Energy Corp. (TSX:GURU), Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF), and Burcon NutraScience Corp. (TSX:BU)(OTC:BUROF).

Plant & Co. Ltd. (CSE: VEGN)(OTC: EURPF) BREAKING NEWS: Plant & Co. Ltd., a vertically integrated enterprise focused on the health and wellness sector, and Holy Crap Brands Inc. are pleased to announce that the Annual General Meeting of Holy Crap Brands shareholders was held in Vancouver, British Columbia, Canada on January 6, 2021 at which all resolutions were passed. AGM highlights include approval of:

1) The proposed merger between Holy Crap Cereal Brands and Plant & Co. Brands Ltd.;

2) The number of directors for the ensuing year set at three (3);

3) The re-election of the incumbent directors:

a. Derek Ivany,

b. Donna Reddy,

c. Danielle Fernandes;

4) The appointment of Davidson & Company LLP, Chartered Professional Accountants, as auditors;

5) Re-approval of the 10% rolling stock option plan.

“With the overwhelming approval from Holy Crap shareholders, we are now in a position to move forward and bring the great Holy Crap brand under the Plant & Co. banner, and most importantly introduce brand distribution to Central Canada as well as expansion into the massive US market for plant-based cereals and cereal bars” said Shawn Moniz, CEO of Plant & Co. Brands. “Holy Crap breakfast cereals have a loyal following and sales of the plant-based breakfast cereal on Amazon have increased over 120% in the second half of 2020 versus the same period in 2019. Its social presence has increased by over 200% in the last six months alone signaling explosive online growth with engagement rates consistently above industry benchmark. We will leverage our Plant & Co. market presence to continue to grow Holy Crap revenues as a key focus in 2021, while developing exciting new plant-based food products that are delicious and support a healthy lifestyle.”

On November 25, 2020, Holy Crap entered into an amalgamation agreement with Plant & Co. and a wholly-owned subsidiary of Plant & Co. (the “Amalgamation Agreement”). The Amalgamation Agreement is described in the Circular relating to the annual meeting and is available on www.sedar.com under the profile of Holy Crap. Pursuant to the Amalgamation Agreement, the Holy Crap shareholders will receive common shares of Plant & Co. The Share Exchange Ratio was determined by way of arm’s- length negotiations between Holy Crap Cereal Brands and Plant & Co. Brands Ltd. The Effective Date of the Amalgamation is expected to be January 25, 2021.

Other related developments from around the markets include:

Amazon.com Inc. (NASDAQ:AMZN) announced its first-ever purchase of eleven Boeing 767-300 aircraft, expanding its fleet to continue to serve customers. The purchases include seven aircraft from Delta and four aircraft from WestJet, which will join the network by 2022. AmazonAir’s fleet expansion comes at a time when customers are relying on fast, free shipping more than ever. “Our goal is to continue delivering for customers across the U.S. in the way that they expect from Amazon, and purchasing our own aircraft is a natural next step toward that goal,” said Sarah Rhoads, Vice President of Amazon Global Air. “Having a mix of both leased and owned aircraft in our growing fleet allows us to better manage our operations, which in turn helps us to keep pace in meeting our customer promises.”

Guru Organic Energy Corp. (TSX:GURU), Canada’s leading organic energy drink brand, is pleased to announce the addition of GURU Yerba Mate to its growing plant-based energy drink family. Inspired by the Amazon and concocted in Quebec, GURU Yerba Mate is infused with natural and organic energy boosting ingredients. With a PhD in pharmacology, Luc Martin-Privat, GURU Brewmaster and Vice-President of R&D and Innovation, has perfected the art of blending botanicals. GURU is a leader in the development of new plant-based and organic options for energy drink consumers. Last year, Luc created GURU Matcha, inspired by the Far East. “The launch of GURU Matcha has created a lot of interest and curiosity among our consumers around the functional benefits of the organic plants that we value in our energy drinks.”

Very Good Food Company Inc. (CSE:VERY)(OTC:VRYYF) is pleased to announce that the Victoria Facility has met its production target of 20,000 lbs. per week on average; an 82% capacity increase from October 2020. In addition to this operational achievement, VERY has increased the fulfillment of ecommerce orders to an average of 1800 orders per week, an increase of 100% from September, with the help of its new 3PL logistics partner. VERY also recently expanded its distribution into the Sobeys retail network with the impending launch of The Very Good Butcher's products into Farm Boy retail stores throughout Eastern Canada. 

Burcon NutraScience Corp. (TSX:BU)(OTC:BUROF), a global leader in developing functionally and nutritionally valuable plant-proteins, reported results for the year ended March 31, 2020. “Fiscal 2020 was truly a transformational year for Burcon,” said Johann F. Tergesen, Burcon’s president and chief executive officer, adding, “Coming out of the year, we have a strong balance sheet, we established the Merit Functional Foods joint venture and we partnered with Nestlé, the largest food and beverage company in the world.  Through the Merit Foods joint venture, we are well advanced in building a state-of-the-art production facility to produce our unique pea and canola proteins as well as our new protein blends.  The production facility, which is on track to be completed in Q4 2020, will be the only commercial facility in the world with the capability to produce non-GMO food grade canola proteins.”

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Plant & Co. Ltd. by a third party. We own ZERO shares of Plant & Co. Ltd. Please click here for full disclaimer.

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