This Beverage Opportunity Could be the Next Big Blockbuster for CBD Companies

January 11, 2021 - Baystreet.ca


The global CBD-infused beverage market is expected to jump from about $89 million to more $1.4 billion just over the next three years, according to Zenith Global. By 2024, that number could soar to about $4.4 billion. In addition, according to Grand View Research, infused drinks are already registering fast growth, with demand expected to surge between 2019 and 2025.

“CBD beverages are expected to replace other infused consumables, such as chocolates, cookies, brownies, and confectionaries like gummies and candies that are considered to be unhealthy. This factor is expected to boost the demand for CBD drinks.” Along the way, some of the top companies that could benefit include BevCanna Enterprises Inc. (CSE:BEV)(OTCQB:BVNFF), NewAge Inc. (NASDAQ:NBEV), Canopy Growth Corporation (NASDAQ:CGC)(TSX:WEED), The Alkaline Water Company Inc. (NASDAQ:WTER)(CSE:WTER), and Tilray Inc. (NASDAQ:TLRY).

BevCanna Enterprises Inc. (CSE:BEV)(OTCQB:BVNFF) BREAKING NEWS: BevCanna Enterprises Inc. is pleased to announce that the Company has completed a $5M capital injection, including a fully-subscribed C$3.5M above market offering. 2.33M units were offered in the non-brokered private placement, at an offering price of $1.50 per Unit, to raise gross proceeds of up to C$3.5 million (the “Offering). The Company also announced that it has received C$1.5M in proceeds from the voluntary exercise of stock options.

BevCanna confirmed that this financing will replace the previously announced $5M unit offering. Due of the significant progress made on key initiatives and subsequent increase in the Company’s current share value in past months, investor demand has prompted the Board to cancel the now well below market financing at $0.50, and instead to close on a more favourable above market fully-subscribed offering of $1.50.

“We’re extremely pleased with the progress that we’ve made on our key initiatives over the past quarter, and how positively investors have responded to our growth and future outlook,” said Marcello Leone, Chief Executive Officer at BevCanna. “This vote of confidence in BevCanna’s future is allowing us to offer equity at terms favourable to both current and prospective shareholders. These funds will provide the capital for BevCanna to move ahead with our ongoing domestic and international expansion, and to continue our transformation into a comprehensive health and wellness company, offering a full range of plant-based beverage and natural health products through multiple distribution channels, in global markets.”

The aggregate proceeds will be used to provide additional working capital for a number of key growth initiatives, including:

- Acceleration of BevCanna’s white-label and in-house brand product commercialization strategy for Canada. The Company is in the final stage of receipt of their Standard Processing License from Health Canada, which will enable BevCanna to begin production at their manufacturing facility and begin selling its products through licensed Canadian retailers.

- BevCanna’s upcoming acquisition of functional beverage manufacturer Naturo Group Inc., including the company’s flagship TRACE plant-based beverage and supplement brand and the company’s proprietary Health Canada-approved plant-based fulvic and humic formulation.

- Development of the recently acquired Pure Therapy direct-to-consumer nutraceutical and hemp-CBD ecommerce brand and platform, through which BevCanna is expanding and launching proprietary plant-based natural products directly into the global health and wellness market, including the burgeoning U.S. CBD market. The Company continues to invest in new products and customer acquisition.

- Evaluation of prospective international & domestic M&A opportunities.

The resulting transformation of the infused beverage expert into a comprehensive health and wellness brand will create the only fully licensed, in-house and white-label beverage manufacturing company that distributes both conventional and cannabis-based beverage and wellness products, and will have access to global, multi-channel distribution networks of traditional and cannabis sales channels.

The funds raised are expected to fully finance BevCanna’s domestic and international expansion and growth initiatives, as the Company closes in on the Naturo acquisition, expands distribution of its TRACE beverage and natural health supplements product lines, commercializes its recreational cannabis products and white label services, and continues to fuel the continued growth of direct to consumer e-commerce Pure Therapy, as the company moves to positive EBITDA.

None of the securities issued in the Offering will be registered under the United States Securities Act of 1933, as amended, and none of them may be offered or sold in the United States absent registration or an applicable exemption from the registration requirements of the 1933 Act. This news release shall not constitute an offer to sell or a solicitation of an offer to buy nor shall there be any sale of the securities in any state where such offer, solicitation, or sale would be unlawful.

Other related developments from around the markets include:

NewAge Inc. (NASDAQ:NBEV), the Colorado-based social selling and distribution company with a network of independent business owners across 75 countries worldwide, announced that it will close a new debt facility for a total of $30 million, increasing its unrestricted cash balance to more than $50 million. The new two-year debt facility with funds and accounts managed by JGB Management, Inc. (JGB), replaces the existing line of credit that the Company had in place with East West Bank, which will be satisfied in full at closing. In addition to eliminating the East West facility, the new line of credit will be used to provide $10 million in cash as part of the ARIIX transaction and for general working capital purposes. Details of the agreement are included in the Company’s Current Report on Form 8-K filed on December 1, 2020.

Canopy Growth Corporation (NASDAQ:CGC)(TSX:WEED) announced that it has entered into an arrangement agreement with its wholly-owned subsidiary The Tweed Tree Lot Inc., Canopy Rivers Inc. and its wholly-owned subsidiary Canopy Rivers Corporation pursuant to which Canopy Growth will acquire certain assets from CRC, as set out below, in exchange for cash, common shares in the capital of Canopy Growth and the surrender of all shares in the capital of Canopy Rivers held by Canopy Growth by way of a plan of arrangement under the Business Corporations Act. “Canopy Rivers was established in 2017 as a strategic investment vehicle for Canopy Growth, helping us pursue key business opportunities including development of the Vert Mirabel greenhouse which today is a very important component of our Canadian cannabis operations,” said David Klein, CEO, Canopy Growth. “With our new strategy in place, it is appropriate for us to divest our interest in Canopy Rivers to increase our focus as a company.”

The Alkaline Water Company Inc. (NASDAQ:WTER)(CSE:WTER) is a producer of premium bottled alkaline water, flavor-infused waters, and CBD infused products sold under the brand names Alkaline88®, A88 Infused™, and A88CBD™, respectively. The Company announces that its refillable, resealable, and 100% recyclable aluminum bottles are now available nationwide in all Sprouts Farmers Market locations. “We are thrilled to announce that our in-demand aluminum bottles are now available at one of the nation’s leading grocery chains,” stated Ricky Wright, President and CEO of The Alkaline Water Company. “With our bulk offering deeply entrenched at Sprouts, our team has done a great job of growing our single-serve brands at this retailer as we continue to innovate and expand our product lines. This leading natural food chain has been a highly valued and growing partner since 2014 and now carries four of our SKUs, including gallons, 1.5-liters, 700-ml, and our aluminums. The availability of our environmentally friendly aluminum bottles in late June at KeHE helped to facilitate our product placement at Sprouts. We expect our aluminum bottles to be a hit with their customer base, which is primarily made up of consumers seeking all-natural and healthy lifestyles. As a Company, we remain committed to a more renewable future and are excited to see new orders for our truly sustainable packaging.”

Tilray Inc. (NASDAQ:TLRY) and Aphria Inc. announced that they have entered into a definitive agreement to combine their businesses and create the world’s largest global cannabis company based on pro forma revenue1. The deal is pursuant to a plan of arrangement under the Business Corporations Act, and the implied pro forma equity value of the Combined Company is approximately C$5.0 billion (US$3.9 billion), based on the share price of Aphria and Tilray at the close of market on December 15, 2020. Following the completion of the Arrangement, the Combined Company will have principal offices in the United States (New York and Seattle), Canada (Toronto, Leamington and Vancouver Island), Portugal and Germany, and it will operate under the Tilray corporate name with shares trading on NASDAQ under ticker symbol “TLRY”.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for BevCanna Enterprises Inc. by a third party. We own ZERO shares of BevCanna Enterprises Inc. Please click here for full disclaimer.

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