With a larger focus on health and wellness, consumers could help create a $3 billion CBD beverage market, according to Ryan Crane, CEO of Tempo, as noted by Beverage Dynamics.

“Beverages are one of the fastest-growing parts of this landscape,” he added. “There’s this huge trend overall right now towards functional beverages. People are thinking more about their health as part of their lifestyle. And with CBD, it’s a sign of the times: people are stressed, and they’re willing to invest for premium ingredients that support their cognitive wellness.”

As also noted by Marcello Leone, CEO of BevCanna (CSE:BEV)(OTCQB:BVNFF), “Consumers globally are looking for appealing, health-conscious products that fit with their wellness-focused lifestyle.” That’s all beneficial for companies such as The Alkaline Water Co. (NASDAQ:WTER)(CSE:WTER), Good Hemp Inc. (OTC:GHMP), Tilray Inc. (NASDAQ:TLRY), and Neptune Wellness Solutions Inc. (NASDAQ:NEPT)(TSX:NEPT).

BevCanna Enterprises Inc. (CSE:BEV)(OTCQB:BVNFF) Outlook on Company Evolution

BevCanna Enterprises Inc. just provided an outlook on its strategic evolution into a diversified health & wellness beverage and natural products company.

With the recent completion of the acquisition of Naturo Group, and receipt of our Health Canada Standard Processing License, BevCanna is in the unique position of being one of the only fully licensed beverage manufacturing companies that produces and distributes both conventional and cannabinoid-based beverage and wellness products. We are creating a diversified health and wellness company, with $55M+ in assets and a global multi-channel sales and distribution network positioned for growth.

Independent consumer research projects the health and wellness market to grow to US$ 386.29B by 2027, with a CAGR of 6.45 per cent, propelled by the global trend toward healthy lifestyles.

“Consumers globally are looking for appealing, health-conscious products that fit with their wellness-focused lifestyle,” said Marcello Leone, CEO of BevCanna, “and our evolution into global health and wellness company, will allow us to provide a wide range of innovative traditional and cannabinoid products that today’s consumer is looking for.”

The Company will focus on four separate and unique business verticals:

1) BevCanna Canada – With the recent receipt of its Health Canada Standard Processing License (SPL) to manufacture and sell cannabis beverages and products in the Canadian market, the company is now focused on the following initiatives:

- BevCanna is now authorized to commence production of Keef beverages and its white-label products, with a focus on selling through licensed Canadian retailers.

- The Company is progressing rapidly with its commercial rollout strategy, with a definitive agreement with a Sales License partner, in the process of being formalized. BevCanna expects to start commercial production shortly, with delivery to select provinces commencing subsequently.

- In addition to its in-house and partner brands, BevCanna will be working with other B2B cannabis-license holders and non-licensed CPG customers seeking to enter the Canadian cannabis market.

2) Naturo Group – BevCanna’s recent acquisition of Naturo Group positions the company perfectly to expand into the growing health and wellness industry with full ownership of its 40,000 sq. ft. manufacturing facility, 315-acres of cultivable land, on-site alkaline spring water aquifer, and leading plant based beverage and nutraceutical brand, TRACE. BevCanna’s key initiatives for Naturo Group include but are not limited to:

- Accelerating the expansion of TRACE in domestic and international points of distribution, by maximizing existing distribution points, and expanding to new distribution points domestically, internationally, and online.

- Expanding Naturo Groups’ white-label clientele. Naturo offers a full service white-label beverage manufacturing solution for CPG clients, featuring a variety of beverage product formats including PET, aluminum, and glass form factors, available in multiple sizes and custom shapes.

- Continuing to strengthen its leadership team with deep CPG expertise to accelerate growth.

3) Pure Therapy – BevCanna’s recently acquired U.S. & international hemp & nutraceutical e-commerce platform sells a range of natural health products, including nutraceutical and hemp-based cannabidiol products throughout North America and Western Europe.

- The Pure Therapy acquisition has provided BevCanna with a proven e-commerce brand and platform to expand and launch its nutraceutical and cannabinoid based products directly through an existing customer base and a powerful direct sales platform. Pure Therapy brings an extensive list of approximately 23,000 customers acquired since its inception.

- The direct-to-consumer e-commerce platform has continued its strong Q4 2020 revenue growth into the first quarter of 2021, with extremely positive year to date revenues. The Company has continued to invest in strategic new product integration and customer acquisition, with a resulting projected run rate of approximately C$7.68M in revenue and positive EBITDA of C$.37M in 2021. The company has also acquired 3,270 new active customers since its acquisition by BevCanna.

4) Keef Brands – BevCanna’s exclusive partnership with award-winning Keef Brands positions it ideally for rapid growth within the U.S. market, in anticipation of positive federal regulatory reform with the U.S. federal cannabis legalization.

- BevCanna’s recently announced partnership with the award-winning brand is mutually advantageous for the two companies. BevCanna will act as the exclusive manufacturing and distribution partner for Keef Brands in Canada, while having access to Keef extensive U.S. manufacturing and distribution network to access the U.S. cannabis market (which includes more than 1,000 dispensaries and delivery services across Colorado, California, Arizona, Nevada, Michigan, Oklahoma, and Puerto Rico).

- Keef Brands currently offers eight of the ten top-selling cannabis beverages in Colorado as well as two of the ten top-selling in California1. Keef Brands ranks first in the U.S. both in units and dollars sold amongst all cannabis beverage companies.

BevCanna will continue to integrate its recent acquisitions of Pure Therapy and Naturo Group into its evolution into a diversified health & wellness beverage and natural products company. As the Company continues on its journey, the company will continue to communicate to its stakeholders, and keep them informed on its progress across all initiatives.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for BevCanna Enterprises Inc. by a third party. We own ZERO shares of BevCanna Enterprises Inc. Please click here for full disclaimer.

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