A Potential $786.2 Billion Opportunity in Digital Advertising

June 16, 2022 - Baystreet.ca


Investors may want to keep an eye on digital advertising stocks, such as INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), Trade Desk Inc. (NASDAQ: TTD), PubMatic Inc. (NASDAQ: PUBM), Magnite Inc. (NASDAQ: MGNI), and Interpublic Group of Companies (NYSE: IPG). According to Report Linker, the global digital advertising and marketing market could reach $786.2 billion by 2026. “The Digital Advertising and Marketing market in the U.S. is estimated at US$155.3 Billion in the year 2021. The country currently accounts for a 38.6% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$254.9 Billion in the year 2026.”

Look at INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), For Example

INEO Tech Corp., the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to announce the signing of a Master Services Agreement with Staples US.

Under the terms of the Master Services Agreement, both parties have set terms and conditions for Staples to buy certain INEO products and use certain INEO services such as traditional EAS systems and products, as well as the INEO Welcoming System. INEO has currently installed 26 INEO GATE systems in 12 Staples stores in 11 US states. The installed Welcoming GATE systems provide a clear upgrade path to Welcoming Systems in the future. INEO’s deployments in the initial stores positions the Company for expansion into over 1,000 Staples retail locations across the United States.

Other related developments from around the markets include:

Trade Desk Inc., a provider of a global technology platform for buyers of advertising, announced financial results for its first quarter ended March 31, 2022. “We delivered outstanding performance in the first quarter, growing 43% versus a year ago, representing our strongest first quarter revenue growth in the last four years. This performance is testament to the value that marketers are increasingly placing on data-driven advertising on the open internet,” said Jeff Green, Co-founder and CEO of The Trade Desk. “We continue to innovate in ways that help marketers succeed, whether it’s launching the world’s most advanced data marketplace that helps advertisers’ value and price data accurately and use more of it, or our OpenPath solution, which provides advertisers with a more direct path to premium publisher inventory. With this innovation focus, along with strong growth across all channels, led by CTV, we are reinforcing our position as the default demand side platform for the open internet.”

PubMatic Inc., an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Connect is one of the only unbiased addressability offerings that combines many of the preferred signal approaches into one platform, including known identity, first- and second-party data, contextual signals, seller-defined audiences, and modeled audiences. The solution enables brands and media buyers to activate a portfolio approach to addressability to improve ad relevance while respecting consumer privacy, well ahead of the ecosystem's transition away from the third-party cookie.

Magnite Inc., the world's largest independent sell-side advertising platform, reported its results of operations for the quarter ended March 31, 2022. First quarter 2022 financial results of Magnite represent the combined performance of Magnite, SpotX, and SpringServe. First quarter 2021 comparative numbers do not include results from SpotX and SpringServe, unless noted as pro-forma. “We are pleased with the strong CTV and DV+ revenue growth in Q1, resulting in outperformance on EBITDA margins and solid bottom line results. We continue to build upon our leading independent CTV capabilities and market leading position, and continue to add scale to better serve our existing customers, and win new customers in this exciting market. We expect solid growth in Q2 and further growth acceleration in the second half of the year, with many contributing growth drivers. We believe that the biggest opportunities in the CTV market are still ahead of us.” said Michael G. Barrett, President and CEO of Magnite.

Interpublic Group of Companies Inc. announced that Channing Martin is joining the company as Global Chief Diversity and Social Impact Officer, effective immediately. Martin will be responsible for advancing IPG’s diversity, equity and inclusion objectives and continuing to strengthen the company’s progress to being one of the world’s most diverse and inclusive companies. Reporting to Philippe Krakowsky, IPG’s Chief Executive Officer, Martin will lead the strategy on all diversity-related matters and build upon IPG’s industry-leading equity and inclusion practices, including the continued diversification of IPG’s senior ranks and talent pipeline, collaboration and partnership with IPG’s full network of agency brands, CEOs and DE&I leadership community. In her role, Martin will also support the advancement of social impact strategies and practices in partnership with the leadership of IPG’s integrated ESG team.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. INEO Tech Corp. paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares INEO Tech Corp. Please click here for disclaimer.

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