Five Top Ways to Invest in Retail Media Demand

June 28, 2022 -

Retailers are investing in their own media networks to take advantage of the first party data which advertisers demand. They are taking a sizable bite out of the market once dominated by Meta and Alphabet. Retail media has been an online phenomenon. However, retailers are starting to utilize their physical footprints to deploy digital signage and extend the media sales into their stores. INEO Tech Corp.’s (TSXV: INEO) (OTCQB: INEOF) new Welcoming System DUO product builds upon the Company’s previous patented combination media display and electronic surveillance pedestal by adding a second LED screen to the EAS system. INEO has developed technology which allows the digital signage to co-exist with their Electronic Article Surveillance (EAS) loss prevention systems to be the first signage a customer sees as they enter the retail store. With this patent and their new product INEO effectively dominates this aspect of retail digital signage. Other companies to watch in this market include Pixelworks Inc. (NASDAQ: PXLW), AT&T Inc. (NYSE: T), Lamar Advertising Co. (NASDAQ: LAMR), and Clear Channel Outdoor Holdings Inc. (NYSE: CCO).

Look at INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), For Example

INEO Tech Corp., the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, announced the Company has filed a utility and design patent, entitled “ELECTRONIC ARTICLE SURVEILLANCE PEDESTAL WITH TWO-SIDED DISPLAY”, for the dual screen version of its disruptive Welcoming System.

The patent filing protects the unique form factor, design and materials used in INEO’s new dual screen product, branded as the INEO Welcoming System DUO. The INEO Welcoming System DUO is also protected by the Company’s original utility patents, already granted in the United States and Canada, and pending in Europe. The INEO Welcoming System DUO, which has one LED screen on each side of the pedestal, is ideal for large retailers who have multiple doors at their front entrances. The bright, bold digital signage on the INEO Welcoming System DUO is easily visible to customers on either side of the pedestal.

The Company’s recent premier of the new INEO Welcoming System DUO at the NRF Protect 2022 Conference in Cleveland OH garnered tremendous interest and was a resounding success in landing pilot system installations with several large retail chains.

“The launch of the INEO Welcoming System DUO is a significant milestone for the company, and we are very pleased to file for the patent which will help provide a level of protection against competitors as we continue to expand our footprint globally,” said Greg Watkin, Founder and Chairman of INEO. “The combination of two LED screens and an EAS pedestal within one device is a unique invention which required critical design and innovative engineering by INEO’s R&D team. We are excited to begin showcasing the INEO Welcoming System DUO and are confident retailers will love the new capabilities of the dual screens integrated within one system.”

Traditional loss-prevention systems typically consisted of a standalone tag-detection system known as an Electronic Article Surveillance pedestal located at the retailers’ front door. EAS systems incorporate security tags or labels which are attached to merchandise and must be removed or deactivated prior to leaving the retail store. INEO’s new Welcoming System DUO product builds upon the Company’s previous patented combination media display and electronic surveillance pedestal by adding a second LED screen to the EAS system. The INEO Welcoming System DUO is a remarkable product given the complexity in designing and housing an RF security tag system in close proximity to two LED screens without degradation of the RF signal required for the operation of the EAS system.

The INEO Welcoming System DUO utilizes the same technology the Company has originally designed for the INEO Welcoming System which allows it to operate in both the Accousto-Magnetic (AM) 58KHz frequency spectrum and the 8.2MHz frequency spectrum. Digital display screens are inherently “noisy” as they cause electromagnetic interference which hinders the detection of loss prevention tags in a retail store; however, INEO has developed technology which allows the EAS loss prevention aspect of the system to still operate effectively with two large digital display screens located within the detection field.

The INEO Welcoming System DUO preserves the same base form factor of the original INEO Welcoming System allowing for visual uniformity within the retail store. The INEO Welcoming System DUO is the same height and width as the standard INEO Welcoming System and is only 2.3 centimeters (1 ¼ inches) thicker. The sleek design is a function of the proprietary technology INEO has developed and patented.

Other related developments from around the markets include:

Pixelworks Inc., a leading provider of innovative video and display processing solutions, announced financial results for the first quarter ended March 31, 2022. The first quarter represented a great start to 2022 with strong year-over-year growth, driven by expanded adoption of our mobile visual processors and an ongoing recovery in the projector market," stated Todd DeBonis, President and CEO of Pixelworks. "Gross margin for the quarter exceeded expectations, and when combined with well-managed operating expenses, contributed to bottom-line results that were at the high-end of guidance.”

AT&T Inc. will release its second-quarter 2022 results before the New York Stock Exchange opens on Thursday, July 21, 2022. At 8:30 a.m. ET the same day, AT&T will host a conference call to discuss its results. The company’s earnings release and related materials will be available at AT&T Investor Relations.

Lamar Advertising Co., a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend of $1.20 per share payable on June 30, 2022 to stockholders of record of Lamar’s Class A common stock and Class B common stock on June 20, 2022. Subject to the approval of its board of directors, Lamar expects aggregate quarterly distributions to stockholders in 2022, including the $1.10 per share dividend paid on March 31, 2022, will total $4.70 per common share.

Clear Channel Outdoor Holdings Inc. announced a reimagined approach for brands to stand out and break through with consumers at the street level with its Out-of-Home (OOH) Showcase Shelters, a fully-customizable advertising reboot of the traditional transit shelter. Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms. CCO’s Showcase Shelters are strategically located in densely populated urban centers and areas with heavy foot traffic across the San Francisco, San Diego, Sacramento, Washington, D.C., and soon-to-be Los Angeles, metropolitan areas. In addition to selecting them based on location, brands can plan their Showcase Shelters campaign by leveraging more than 1,500 behavioral audience segments in CCO’s RADARView, a dynamic campaign visualization tool that combines digital audience insights with demographics and location targeting to efficiently reach a brand’s desired customer.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. INEO Tech Corp. paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares INEO Tech Corp. Please click here for disclaimer.

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