Top Reasons to Invest in a Potential $786.2 Billion Digital Marketing Industry

July 13, 2022 - Baystreet.ca


Investors may want to pay close attention to the digital marketing industry, and related stocks, such as INEO Tech Corp.’s (TSXV: INEO) (OTCQB: INEOF), Criteo SA (NASDAQ: CRTO), Quotient Technology Inc. (NYSE: QUOT), The Trade Desk Inc. (NASDAQ: TTD), and Alphabet Inc. (NASDAQ: GOOG). The market – valued at about $350 billion in 2020 – is projected to be worth about $786.2 billion by 2026. Display, for example, is expected to grow at a CAGR of about 15.5% to $521.5 billion by 2026, as well.

Even more impressive, “Developed regions including the US, Canada, Japan and Europe, constitute key revenue contributors for the global digital advertising and marketing market,” says Research and Markets. “Factors such as huge penetration of connected devices, highly developed digital ecosystem backed by large media companies and ICT services providers, and robust focus on digital media campaigns among businesses remain the prime contributors for growth and progress.”

Look at INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF), For Example

INEO Tech Corp., the innovative developer and operator of the INEO Media Network, an in-store digital advertising and analytics solution for retailers, is pleased to announce the launch of the largest advertising campaign to date with Return-It and Western Media Group. Return-It also represents the 30th different brand or advertiser to have utilized the INEO Media Network to market themselves to in-store retail shoppers.

“Retail media networks are taking a large bite out of the digital marketing industry with most major retailers announcing their own online media networks,” said Kyle Hall, CEO of INEO. “INEO’s in-store retail media network is capitalizing on this shift in advertisement spending by giving advertisers access to the retail customer across both online and in-store channels. By integrating the INEO Welcoming System and the INEO Media Network to retailers’ online media networks, INEO is able to deliver marketing to customers as they enter the retail store. A great example is the new Return-It campaign which is now running on the INEO Media Network.”

“We are thrilled to be partnering with Return-It and Western Media Group, leading to increasing fill rates for the INEO Media Network,” commented Frank Halbach, Managing Director of Media and Advertising for INEO. “Advertisers are choosing to add the INEO Media Network to their advertising mix, providing further validation for the strength of the underlying business model for INEO. As we continue to expand the footprint of the Media Network, we expect to generate increasing revenues throughout the second half of 2022.”

The advertising campaign with Return-It is a result of the partnership previously announced with Western Media Group and represents over two million plays over six weeks. Encorp Pacific (Canada), commonly known as Return-IT, is a federally incorporated, not-for-profit, product stewardship corporation with beverage container management in British Columbia as its core business. The corporation’s mandate is to develop, manage and improve systems to recover used packaging and end-of-life products from consumers and ensure that they are properly recycled and not land-filled or incinerated.

Other related developments from around the markets include:

Criteo SA, the Commerce Media company, welcomes the French Competition Authority’s favorable decision released today to accept commitments offered by Meta (previously Facebook) to address the authority’s competition complaint relating to Meta’s termination of its ad buying partnership with Criteo. As part of the accepted commitments, Criteo will be reinstated as an authorized partner, restoring the company’s ad buying capabilities on Facebook and now Instagram. Today’s news follows a complaint initiated by Criteo in September 2019. “We are very pleased with today’s decision from the French Competition Authority to accept Meta’s commitments. Positive outcomes such as this can ensure that large platforms like Meta operate with partners and the ecosystem with open and fair competition and without self-preferencing. We appreciate the continuing work and expertise in this case and in our industry by the French Competition Authority. Meta ultimately proposed strong commitments to address our complaint and we look forward to once again partnering with Meta to buy ad inventory on their platforms on behalf of our clients using our data and leading ad buying optimization technologies,” commented Ryan Damon, Chief Legal Officer at Criteo.

Quotient Technology Inc., the leading digital media and promotions technology company, reported financial results for the first quarter ended March 31, 2022. Quotient’s complete first quarter 2022 financial results and management commentary can be found by accessing the Company’s stockholder letter under Key Resources on the overview page of the investor relations website. “2022 is off to a solid start. We continue to focus on transforming Quotient’s business model from providing individual transactions to offering scalable solutions. I have the utmost faith in Matt and the leadership team to deliver strong revenue improvement, margin expansion and sustainable, profitable growth in the future,” said Steven Boal, CEO.

The Trade Desk Inc., a provider of a global technology platform for buyers of advertising, announced financial results for its first quarter ended March 31, 2022. “We delivered outstanding performance in the first quarter, growing 43% versus a year ago, representing our strongest first quarter revenue growth in the last four years. This performance is testament to the value that marketers are increasingly placing on data-driven advertising on the open internet,” said Jeff Green, Co-founder and CEO of The Trade Desk. “We continue to innovate in ways that help marketers succeed, whether it’s launching the world’s most advanced data marketplace that helps advertisers value and price data accurately and use more of it, or our OpenPath solution, which provides advertisers with a more direct path to premium publisher inventory. With this innovation focus, along with strong growth across all channels, led by CTV, we are reinforcing our position as the default demand side platform for the open internet.”

Alphabet Inc. will hold its quarterly conference call to discuss second quarter 2022 financial results on Tuesday, July 26, at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). The live webcast of the earnings conference call can be accessed here. A replay of the webcast will be available through the same link following the conference call. Please visit the Investor Relations website at abc.xyz/investor on July 26, 2022 to view the earnings release before the conference call.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. INEO Tech Corp. paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is only compensated for its services in the form of cash-based compensation. Winning Media owns ZERO shares INEO Tech Corp. Please click here for disclaimer.

Contact Information:
2818047972
ty@LifeWaterMedia.com