Subscribers of the world’s largest beauty subscription service will soon be joining the cannabis cosmetics revolution that has already swept onto retailers’ shelves, such as Sephora, Barneys, and Neiman Marcus. The rising popularity of products from companies such as The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF), Green Growth Brands (CSE:GGB) (OTC:GGBXF), Aphria Inc. (NYSE:APHA) (TSX:APHA), Canopy Growth Corp.(NYSE:CGC) (TSX:WEED), and Khiron Life Sciences Corp. (OTC:KHRNF) (TSX.V:KHRN) has already led analysts toexpect the overall hemp market to hit $100 billion on the back of cannabis beauty.

With over 3 million monthly subscribers, customers of the world’s largest beauty community, ipsy, will be getting their first exposure to the increasingly popular line of hemp-infused beauty products from Urban Juve—a subsidiary of The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF).

Through a newly announced consumer marketing and sales alliance, The Yield Growth and the beauty commerce giant ipsywill make Urban Juve’s hemp root oil products available for purchase on Shopper, ipsy’s ecommerce marketplace. Along with being featured in the ipsy Glam Bag, Urban Juve products will be sent to targeted customers, as well as educational videos and product details augmented with the deliveries.

“Our products in the hands of this engaged ipsy base of beauty, wellness and skincare shoppers will strengthen our launch efforts by raising awareness of the quality and the difference our formulas can make to the feel and appearance of skin,” said CEO of The Yield Growth Corp., Penny Green, “The promotional power of educational videos by influential beauty personalities and our own team of experts will reach engaged audiences and communicate our unique brand appeal.”

The draw for brands such as Urban Juve towards subscription e-commerce businesses like ipsy cannot be overstated. Growth in subscription e-commerce impact has been well documented, with Forbes pointing out that the market has grown by over 100% over each of the past five years, with the largest retailers generating more than $2.6 billion in sales in 2016, up from just $57 million in 2011. Ipsy was listed by McKinsey Researchamong the five most popular subscription sites in 2018.

The Urban Juve/ipsy campaign is expected to generate targeted leads for the brand’s new website and refashioned e-commerce platform expected to launch in May. Urban Juve products will also be featured and available through Shopper, ipsy’s exclusive marketplace where “ipsters” can shop for their favorite beauty products and earn cash back.

RIDING THE CANNABIS BEAUTY WAVE

The Yield Growth Corp. (CSE:BOSS) (OTC:BOSQF) has built its innovative empire upon its flagship Urban Juve brand, based around its fully legal hemp root oil products. The line of unisex skin and personal care products consists of 11 products currently being sold in the US and Canada through e-commerce outlets and Canadian retail stores. Over 70 retail stores in Canada are either carrying or have agreed to carry the Urban Juve line, with US retailers and Asian market entries on the way, starting with Chinese application WeChat.

The Urban Juve brand is rooted in the organic synthesis of ancient knowledge and modern techniques to create exceptional beauty and wellness solutions. Based on Ayurvedic knowledge that delineates three general categories or skin types, Urban Juveoffers three dedicated body care formulations, Vitalize, Balance and Align.

Within this brand, The Yield Growth Corp. plans to launch over 30 additional products over the next year, including: three lip glosses, three body exfoliants, three facial masks, cream facial cleanser, facial cleansing pads, micellar water, eye cream, twofacial oils, deodorant, foot cream, a full men’s line and essential oil blends.

Joining Urban Juve among Yield Growth’s subsidiaries are also Wright & Well, Mad Wallaby, and UJ Beverages.

Intended to help relieve pain and anxiety, the recently announced Wright & Well line is set to launch in Oregon, US in Q2 or Q3 of 2019. W&W’s initial nine products include an analgesic topical gel with tetrahydrocannabinol (THC) and cannabidiol (CBD), THC and CBD oils, pain balm with THC and CBD, massage oil with THC and CBD, and three types of capsules containing THC and Ayurvedic herbal formulations, blended with ingredients that have historically been used to treat arthritis and chronic pain.

In California, Yield Growth is developing a line of CBD-infused products called Mad Wallaby. Having engaged New York marketing agency, The Design Spot, The Yield Growth is creating another new brand identity and initial packaging design for the CBD product line. The Design Spot comes with an award-winning team of designers with a portfolio that includes L’Oreal, Revlon, and Dove.

UJ Beverages doesn’t fit into the cannabis beauty market, but its branding will play off the Urban Juve identity, leveraging the Ayurvedic formulas strategy. Currently the brand has a line of 8 fruit beverages in development, and 10 tea formulas in the company’s catalogue. The main beverages in the portfolio are good on their own, but can also be infused with cannabinoids such as Hemp and THC.

Also under the Urban Juve brand is soon to come a new line of essential oil perfumes with hemp root oil, inspired by the royal Attar tradition. The new blends are made with premium essential oils, and the line will launch with formulations in a diverserange of fragrance profiles. Each perfume roll on is blended with Urban Juve’s proprietary hemp root oil.

The proprietary hemp root oil ingredient is key to The Yield Growth’s lines. Recently the company announced its successful application to obtain an International Nomenclature Cosmetic Ingredient (INCI) name for the novel ingredient, which it manufactures with its patent pending extraction technology and uses in 150 of its cannabis and hemp based beauty and wellness formulas.

“We serve mainstream luxury consumers who seek sophisticated wellness products and we are now engaging with luxury retail stores about launching our products internationally,” said Yield Growth CEO Penny Green. “Having an assigned INCI name for our key ingredient Hemp Root Oil will make it easier for us to create international labels for our products as we roll out international expansion.”

FURTHER CBD PERSONAL CARE DEVELOPMENTS

Green Growth Brands (CSE:GGB) (OTC:GGBXF)

Under its Seventh Sense Brand, Green Growth Brnads is already marketing its CBD personal care products in malls and other locations across the United States. Having recently opened two new CBD shops in Indianapolis, Indiana and Louisville, Kentucky, the company has plans to open what could be hundreds more shops over the coming year. This expansion is to be made possible through a deal signed with Simon Property Group, a prominent owner of malls across North America. Complimenting the standalone CBD kiosks and stores will be sales made through the DSW chain of shoe stores, which Green Growth Brands has signed on a partnership with to market CBD-infused products within, having already run a beta marketing test to much success.

Aphria Inc. (NYSE:APHA) (TSX:APHA)

Starting internationally, Aphria recently announced its launch of the company’s first CBD-based nutraceutical for the German market. The first product of its CBD-based cosmetics line, the new beauty and wellness offering from Aphria will feature CBD derived from hemp, and will be marketed under its CannReliefbrand in the European Union. CannRelief products are already distributed by Aphria’s subsidiary, CC Pharma, which has access to more than 13,000 pharmacies throughout Germany. A range of skincare and other products, which include creams, serums, masks and more, will be rolled out in phases throughout 2019.

Canopy Growth Corp. (NYSE:CGC) (TSX:WEED)

Several clinical trials are already underway for products set to launch from Canopy Growth, along with partners Sequential Brands Group Inc., with the cooperation and endorsement of celebrity tastemaker Martha Stewart, who has joined the company as an advisor. Together, the partnership will develop and position a broad new line of CBD-based product offerings across multiple categories, that includes beauty and wellness. With Stewart’s help, several consumer products for both humans and animals will be launched soon, tapping into the potential of cannabinoids to improve health and wellbeing.

Khiron Life Sciences Corp. (OTC:KHRNF) (TSX.V:KHRN)

Through its cosmeceutical brand, Kuida, Khiron Life Sciences recently signed multi-channel distribution agreements with prominent Colombian wellness and beauty products distributors Fedco and Linio. Combined with Kuida’s original product launch with Farmatodo and Farmalisto, the new agreements bring the brand’s shelf presence to span 78 retail locations throughout the country. The agreements match with Khiron’spush to capitalize on the potential for CBD-based cosmeceuticals across multiple Latin American jurisdictions.

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