This is Why Investors are Salivating Over Plant-Based Food Demand

March 26, 2020 -

Alternative plant-based food demand has investors salivating. Retail sales of meat, dairy, eggs, and seafood products hit $5 billion in 2019, an increase of more than 11% year over year, says the Plant Based Foods Association and the Good Food Institute, as noted by Meat Poultry.

“Plant-based foods remain a growth engine, up 29 percent over the last two years,” said Julie Emmett, senior director of retail with the Plant Based Foods Association (PBFA). “Growth is fueled by innovation in categories across the store and retailers are responding by expanding shelf space to satisfy the rapidly expanding consumer base seeking more plant-based foods.”

Better, according to an NBC News report, market research firm “NPD found that 16 percent of Americans say they ‘regularly’ use plant-based alternatives to meat and dairy products, such as almond milk and meat substitutes. More unexpected, though, is that 89 percent of the people eating all of these tell NPD that they’re not vegetarian or vegan — they just like variety in their diets.” It’s all creating sizable opportunity for companies such as Else Nutrition Holdings Inc. (TSXV: BABY)(OTCPK: BABYF), Burcon NutraScience Corp. (TSX:BSU)(OTC:BUROF), McDonald’s Corporation (NYSE:MCD), Kellogg Company (NYSE:K), and Beyond Meat Inc. (NASDAQ:BYND).

Else Nutrition Holdings Inc. (TSXV: BABY)(OTCPK: BABYF) BREAKING NEWS: Else Nutrition Holdings Inc., a developer of novel plant based infant nutrition provided a corporate update. Given the unforeseen circumstances caused by the coronavirus (COVID-19) pandemic across the globe, the Company feels it is imperative to communicate its business progress and corporate status to stakeholders and the communities we serve. Given the impact of the pandemic to many aspects of everyday life and to the Company’s business, including travel, transportation and manufacturing, Else is making a conscious effort to be increasingly capital efficient and conservative, while striving to execute its goals successfully. The Company is making all efforts to launch its plant-based toddler nutrition in the US in Q2-2020 as planned.

In February the Company closed a CAD $8 million equity financing, which included a strategic investment of CAD $5.75 million by NewH2 a subsidiary of Health & Happiness (H&H) International Holdings Ltd. H&H is a Hong Kong Stock Exchange (code 1112-HK) company with revenues of over US$1.46 billion (2018). The Company’s current cash and cash equivalents are about CAD $10 million, with no long-term debt. The Company has sufficient liquidity and capital to fund its operations for well over a year while fully executing on all aspects of the business.

As previously announced, the Company plans to launch its plant-based toddler nutrition product in the US in Q2-2020, and continues working hard on several fronts to achieve this target. The Company had planned to soft launch the products at Natural Food Expo West, during the first week of March, however, given the pandemic, the event was cancelled. However, in preparation for the event and planned launch, Else completed a comprehensive branding process which includes product packaging, social media channels and a new website that features an online store. The online store will open for pre-orders in the coming weeks. The new website can be visited at: .

Over the next few weeks, the Company will begin sending product samples to consumers, influencers and retail partners in conjunction with a social and digital marketing campaign for the launch. Additionally, the Company is actively engaged with potential retail brokers and distributors that have a track record of getting novel products onto retail shelves. The initial geographical focus of these efforts is Los Angeles and New York City. While Q2-2020 remains the targeted launch date the Company will closely monitor the global pandemic and resulting market conditions to ensure a successful product launch.

As a part of H&H’s strategic investment in Else the Company has also entered into a distribution MOU whereby the two parties will negotiate definitive distribution agreements for several territories including: France, Australia and China (Hong Kong; Cross-Border and Mainland China). The Company expects to have the first definitive agreement in place in Q3-2020. Furthermore, in February 2020 the Company announced an MOU with a US-based manufacturing partner (see February 4, 2020 press release) and continues to work towards a definitive manufacturing agreement that includes a capex investment with the partner. The Company expects to have the definitive manufacturing agreement by April 2020. “We are very appreciative of our team, shareholders, suppliers, partners, customers and communities for their ardent support and understanding during these unpredictable times and wish everyone the best as we navigate the next few months together. We remain unwavering in our mission to bring sustainable, clean, plant-based baby and toddler nutrition alternatives to families worldwide – fulfilling the outpouring of requests we’ve had from eager parents. We look forward to updating everyone with positive news and encourage anyone with a question or concern to reach out to us directly,” said Ms. Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.

Other related developments from around the markets include:

Burcon NutraScience Corp. (TSX:BSU)(OTCQB:BUROF) confirmed the closing of its previously announced bought deal offering for gross proceeds of C$11,500,690. Co-lead underwriters Canaccord Genuity Corp. and Beacon Securities Limited, together with Eight Capital and Paradigm Capital Inc. purchased from Burcon, on a bought deal basis, 6,452,000 units of the Company at a price of C$1.55 per Unit for gross proceeds of C$10,000,600. The Underwriters also exercised the over-allotment option in full and purchased an additional 967,800 Units at a price of C$1.55 for additional gross proceeds to the Company of C$1,500,090. Each Unit is comprised of one common share of the Company (a “Common Share”) and one-half of one Common Share purchase warrant (each whole Common Share purchase warrant, a “Warrant”). Each Warrant will be exercisable to acquire one Common Share at an exercise price of $2.00 for a period of 24 months from the closing of the Offering. The net proceeds of the Offering will be used by the Company for research and development activities, the maintenance, strengthening and expansion of its patent portfolio and general corporate purposes. “We are pleased to have completed this bought deal financing,” said Johann F. Tergesen, Burcon’s president and chief executive officer, adding, “The funds will enable Burcon to further accelerate our key opportunities and the development of our nutritious and great-tasting plant-based proteins.”

McDonald’s Corporation (NYSE:MCD) announced that Heidi B. Capozzi was named the company’s Executive Vice President and Global Chief People Officer, overseeing the company’s global human resources operations. In this role she will lead Corporate Employee Relations, Diversity and Inclusion, Total Rewards and Talent Management among other areas. Capozzi will start on April 13, 2020 and will be based at the company’s Chicago headquarters in the West Loop. Capozzi most recently served as Senior Vice President of Human Resources for the Chicago-based Boeing Company where she led initiatives for 160,000 employees across a $76 billion global enterprise. Since 2016, Capozzi has overseen Boeing’s leadership and learning, talent planning, employee and labor relations, total rewards and diversity and inclusion initiatives. Under her guidance Boeing reimagined their HR model and transformed talent development and mobility system wide. “Finding the right Chief People Officer has been a top priority of mine,” said Chris Kempczinski, McDonald’s President and Chief Executive Officer.  “Her track record as a solutions-oriented partner to business leaders is consistent: Heidi brings insights from deep functional expertise to solve difficult and important business challenges. In this role she will oversee talented leaders across geographies and be a critical member of my executive team. We look forward to having a leader of her caliber join the McDonald’s family.”

Kellogg Company (NYSE:K) has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2020 World's Most Ethical Companies. Kellogg has been recognized 12 times since Ethisphere created the rankings in 2007. The company is one of only six honorees in the Food, Beverage and Agriculture category. In 2020, 132 honorees were recognized spanning 21 countries and 51 industries. "A reputation is a very fragile thing – that's something our founder recognized more than 100 years ago," said Kellogg Company Chairman and CEO Steve Cahillane. "Consumers invite us into their lives every day and make our foods part of their daily meals and special occasions. We earn their trust one bite at a time."

Beyond Meat Inc. (NASDAQ:BYND) announced its latest product innovation, Beyond Breakfast Sausage™, will start to hit retail shelves by the end of March. Beyond Breakfast Sausage is a new plant-based breakfast sausage featuring 11 grams of protein per serving with 50% less total fat, 35% less saturated fat and sodium and 33% fewer calories than a leading brand of pork sausage patties, and is made without GMOs, soy, gluten or artificially produced ingredients. Available in two irresistible flavors, classic and spicy, this better-for-you breakfast option offers the delicious taste of traditional pork breakfast sausage with the added nutritional and environmental benefits of plant-based meat, all packed into one convenient plant-based breakfast option. Perfect for busy mornings,  Beyond Breakfast Sausage is a quick and convenient plant-based option that goes from frozen to finished in under five minutes. With spices like sage and black pepper, Beyond Breakfast Sausage tastes like pork breakfast sausage patties, unlocking even more breakfast choices to power one's day.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media which has a partnership with is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media, which has a partnership with, is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement between Winning Media (partners of and Else Nutrition Holdings Inc., Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Else Nutrition Holdings Inc. We own ZERO shares of Else Nutrition Holdings Inc. Please click here for full disclaimer.

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