This is Why Companies are Diversifying with Cryptocurrencies, Like Bitcoin

April 30, 2025 - Baystreet.ca


At the moment, about 79 public companies are diversifying with cryptocurrencies, like Bitcoin. That includes Nuvve Holding Corp. (NASDAQ: NVVE), Block Inc. (NYSE: XYZ), Strategy (NASDAQ: MSTR) Upexi Inc. (NASDAQ: UPXI) and Tesla (NASDAQ: TSLA).

Here’s why. For one, according to Gracy Chen, CEO of the cryptocurrency exchange, Bitget, as noted by Business Insider, “Bitcoin has gained a reputation as a hedge against inflation and economic crises, which could be attractive to companies as the world grows more volatile. The argument is emerging more and more — recently, a think tank pushed for Microsoft to consider buying Bitcoin for this reason, with a similar proposal being floated to Amazon shareholders.”

Two, according to Nuvve co-founder and CEO Gregory Poilasne, “Bitcoin is no longer an experiment. It is an unstoppable force, and we will not sit on the sidelines while the next financial revolution unfolds. Companies that have leveraged Bitcoin and crypto early are winning, and we plan to be one of them.”

“Anchoring our portfolio with Bitcoin gives us a solid foundation, but we’re moving beyond that, investing opportunistically into a new wave of digital assets with massive upside potential that represent the future of global financial markets. With a supportive political environment and Wall Street waking up to the opportunity, now is the time to act,” he added.

To Help, Nuvve (NASDAQ: NVVE) Appointed James Altucher to Advise Its New Strategy

Nuvve Holding Corp., a global leader in grid modernization and vehicle-to-grid (V2G) technology, today announced the appointment of James Altucher, a well-known cryptocurrency expert, venture capitalist, and best-selling author, to advise the Company’s newly launched digital asset strategy and its wholly owned subsidiary, Nuvve-DigitalAssets.

"Engaging a seasoned consultant like James Altucher will enhance strategic decision-making and provide insights beyond the daily reach of current management," said Gregory Poilasne, CEO of Nuvve. "The financial system is transforming rapidly alongside the cryptocurrency industry. James’ deep expertise strengthens our ambitious entry into this space through Nuvve-DigitalAssets.”

Altucher will work closely with leadership to shape Nuvve’s long-term approach to building a diversified digital treasury and pursuing accretive M&A opportunities in the cryptocurrency space. His appointment supports the company’s commitment to positioning Nuvve-DigitalAssets as a high-growth vehicle within the broader blockchain and Web3 economy. Altucher will advise on both portfolio construction and venture investments within the crypto sector, guiding Nuvve-DigitalAssets in identifying high-potential tokens and strategic acquisition targets aligned with key blockchain infrastructure.

The company’s crypto strategy will emphasize allocation to foundational assets such as Bitcoin and Ethereum, while also diversifying across high-growth sectors including Decentralized Finance (DeFi), Decentralized Physical Infrastructure (DePin), and the Tokenization of real-world assets. Targeted tokens in the portfolio include Aave, Chainlink, Render, Uniswap, and others that serve as the backbone of the evolving blockchain economy.

"The financial world is quickly evolving, with crypto tokens central to a new blockchain-driven digital economy," said Altucher. "Nuvve is at the forefront, and I look forward to shaping a diverse digital treasury strategy while supporting M&A decisions that add long-term value to both the company and its crypto holdings."

Altucher’s appointment comes just days after Nuvve announced the creation of Nuvve-DigitalAssets, a subsidiary formed to capitalize on crypto and blockchain. Nuvve's Board of Directors and management team had unanimously approved the move, aligning with the company’s evolving growth strategy to embrace emerging digital financial assets and blockchain innovation. Establishing this new subsidiary marks a significant milestone in Nuvve's diversification strategy, positioning the company to participate in the high-growth digital asset economy while continuing to drive innovation in grid modernization and V2G technologies.

Other related developments from around the markets include:

Strategy, the largest corporate holder of bitcoin and the world’s first Bitcoin Treasury Company, today announced it will report its financial results for the first quarter of 2025 after the U.S. financial markets close on Thursday, May 1, 2025 and will host a live Video Webinar at 5:00 p.m. Eastern Time to discuss the results. A live Video Webinar of the event can be accessed under the “Events and Presentations” section of Strategy’s investor relations website at https://www.strategy.com/investor-relations.

Block Inc. announced new Square Banking tools that give sellers instant access to their cash flow and free, easier ways to manage their earnings. Today, business owners can conveniently sign up for a Square payments account and a free Square Checking¹ account in just minutes through one streamlined application—right on Square’s website and point of sale app. In addition, Square Savings accounts now feature new personalized savings recommendations, informed by cash flow data and industry insights, to make it easy for sellers to organize their funds into folders for key expenses like taxes and supplies. "I use Square for banking, and it has really revolutionized my business organization,” said Emily Yates, founder and owner of Flower Friends SF. “I’m able to see everything including my transactions and how much I’m spending per project. Before Square I was not doing that, and it was really challenging.”

Upexi, a brand owner specializing in the development, manufacturing and distribution of consumer products with diversification into the cryptocurrency space, is today detailing the expansion plans of its treasury strategy to focus on Solana (SOL) tokens after successfully closing on a $100 million private placement led by crypto trading firm GSR and includes participation from top-tier venture capital firms and key Solana-aligned investors, signaling deep institutional support and confidence in the initiative. The marks Upexi's entry into the digital asset space, positioning the Company at the forefront of blockchain integration in corporate finance. Since the closing of the private placement, the Company has accumulated approximately 45,733 Solana Tokens making an initial investment of approximately $6.7 million. Allan Marshall, CEO of Upexi, commented, "With backing from some of the most respected names in the Solana ecosystem, we are laying the groundwork for a treasury strategy that aligns with the future of finance. We're not just investing-we're building for long-term innovation, value creation, and a leadership role in blockchain adoption."

Tesla just announced that, “In the first quarter, we produced over 362,000 vehicles, delivered over 336,000 vehicles and deployed 10.4 GWh of energy storage products. While the changeover of Model Y lines across all four of our factories led to the loss of several weeks of production in Q1, the ramp of the New Model Y continues to go well.” In addition, the company reported EPS of 27 cents, which missed by 15 cents. Revenue of $19.34 billion, down 9.2% year over year, missed by $2.07 billion.

Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Nuvve Holding Corp. by Nuvve Holding Corp. We own ZERO shares of Nuvve Holding Corp. Please click here for disclaimer.

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